These are the core principles and driving factors of the business. The principles guide and create the business concept while in turn they are shaped by the shared context in which we live. Explore the top level model groupings ( Principles > Concept > Change > Context ).
Mission
Audience is viewed through a few lenses. There are two major groups – those who have had the international/intercultural experience and seek to have it again and also those who have never had it and don’t have any feeling about it. Also, there is a local – foreign spectrum – a place to experience foreign culture for locals and for foreigners to experience local culture.
Principles, Mental Models