This page describes the customer benefit, what the customer would gain by spending time and money at the space.
The following a large chart mapping these benefits. Largely, the experiences map to 3 types indicated by blue, yellow, red on the chart and explained individually below.
The red type concerns itself with a concrete, me-first type of view. I want specific outcomes for my own life when visiting. This relates mostly to concrete activities or desired experiences, however the implicit atmosphere is still felt throughout the entire experience. Some clear use cases would be skill development or work.
The yellow type concerns itself with experiencing the space itself and its benefits. Whereas red before would say “I go to any coffee shop to get work done.” yellow says “I go to this coffee shop (because I like it) and will get work done.”. The focus is broadened or shifts from the exact task to the task in perspective. Because of the space-first view, yellow outcomes are also personal – I accomplish my concrete task and also improve myself in some way, from profound inner personal growth to simple joy.
The blue shift the focus from the experience of the particular space to the experience of experiencing spaces. An analogy is the international/intercultural experience. Experiencing a particular other culture would be yellow, going deep into what it is about, how that differs from my own, what these mean to me. However, understanding the process of experience would be blue
